Complex product data. Effortlessly optimized.

Chioro® brings structure, speed, and AI-powered automation to your data processes.

Chioro – Data Quality Automation
Chioro is a proven software solution for highly efficient, automated processing and optimization of product data.

Trusted by leading brands

We’re proud to be the software of choice for some of the most innovative companies — from commerce solutions to data-driven platforms.
idee + spiel
Norma
Henka
Precitool
Possehl

Chioro at a glance

Deterministic or AI-powered transformation, enrichment, and standardization of product data.

Import product data from various sources without prior analysis. Let Chioro’s AI agent create connectors for unfamiliar data formats on the fly.

Export product data in any desired format. Let the AI agent build connectors based on API specifications or sample data.

Connect Chioro to your existing PIM or DAM system. Import schemas and taxonomies from any target system.

Example: Linking several process steps fordata consolidation into one “flow” in Chioro
Advantages of Chioro
Efficiency
Reduce manual effort with a unique combination of deterministic, processing and AI-powered capabilities
Time-to-market
process and publish product data more quickly
Large assortments
Process large, heterogeneous data volumes more efficiently
Higher quality
Improve product data through rule-based processes
Purchase experience
Strengthen trust through high-quality product information

Features of Chioro

Import

Import product data without structure defaults and conditions
  • Use the AI agent to create connectors for unfamiliar APIs or file formats
  • Per connection of PIM, e-commerce, ERP and other systems
  • Per file in formats like CSV, Excel, BMECat etc. or own formats
  • Communication via file upload or automated via API (push/pull)
  • Storage protocols like (S)FTP, S3 and common (cloud) storage systems

Export

Export product data flexibly to systems or as files
  • Use the AI agent to create connectors for unfamiliar APIs or file formats
  • Via connection to PIM, e-commerce, ERP and other systems
  • As file in formats like CSV, Excel, BMECat etc. or own formats
  • Communication via file upload or automated via API (push/pull)
  • Storage protocols like (S)FTP, S3 and common (cloud) storage systems

Mapping

Convert product data flexibly into the desired formats
  • Let the AI agent automatically generate data mappings
  • Easy assignment of source to target
  • Source alternatives flexibly configurable
  • Import data models from PIM and e-commerce systems

Transformation

Consolidate, homogenize and enrich product data

Examples:
  • Apply highly efficient deterministic or LLM-based transformations
  • Let the AI agent design complex transformations or entire data processing flows
  • Automatically match product titles and descriptions
  • Convert and align units
  • Map and standardize values
  • Extract attributes from continuous texts
  • Enrich product information from other sources

Tools

Repeatable rules for regular use
  • Highly complex, but easy to use for business users
  • Comprehensive library of frequently used rules
  • Easily extendible through Javascript
  • Create your own extensions directly in the browser or integrate them via GITHub

Integration

Connection to other systems
  • All finishing steps in one integrated process
  • Media management via MAM/DAM systems, e.g. Cloudinary
  • Internationalization through translation services, e.g. DeepL AI/ML services, e.g. ChatGPT

UI

Intuitive user interface for the simplest operation
  • Simple user guidance, all core functions at a glance
  • Model transformation processes via drag & drop
  • Responsive interface for laptop, tablet and smartphone
Example: System architecture for HENKA Werkzeuge + Werkzeugmaschinen GmbH
Efficiency
Reduce manual effort through automated data processing
Time-to-market
process and publish product data more quickly
Large assortments
Process large, heterogeneous data volumes more efficiently
Higher quality
Improve product data through rule-based processes
Purchase experience
Strengthen trust through high-quality product information
Your entry into data quality automation with Chioro
We support you with the integration into your system landscape and ensure that your product data team can quickly start working productively with Chioro.

EXCELLENCE: 360° Analysis & data quality automation 360° Analysis & data quality automation

SERVICES
  • Detailed analysis of the current situation
  • Detailed analysis of weak points
  • 360° Impact analysis
  • ROI-Calculation
  • One-time data consolidation
  • Comprehensive recommendation for action
  • Implementation and setup of the "Chioro" software solution
  • Training of trainers & users
SCOPE
  • Weaknesses workshop
  • Interviews with stakeholders
  • Presentation of results
  • PDC software Chioro

Frequently Asked Questions (FAQ) — Chioro

What is Chioro?

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Chioro is an advanced solution for automated product data processing, designed to transform, consolidate, and optimize product information efficiently across your systems. It removes manual data handling and streamlines workflows for product catalogs.

How does Chioro improve product data quality?

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Chioro applies automated transformation, enrichment and standardization rules to your product data. This ensures consistent, error-free data across all channels—improving product discovery, customer experience, and operational efficiency.

Is Chioro AI-powered?

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Yes, but there's more to it. Chioro uniquely combines highly efficient, deterministic processing with advanced AI capabilities.

  • Let AI suggest data mappings
  • Use the integrated agentic loop (or Chioro’s MCP server) to automatically create connectors, transformations, or entire data processing flows
  • Integrate AI APIs into your toolbox and use them for tasks such as translation and image generation

Can Chioro integrate with our existing systems (PIM, ERP, eCommerce)?

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Yes. Chioro supports flexible imports from and exports to systems like ERP, PIM, DAM, and eCommerce platforms via files, APIs, or standard connectors. This interoperability helps eliminate data silos.

What types of product data sources can Chioro handle?

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Chioro ingests product information from virtually any source—including spreadsheets (CSV, Excel, BMECat), internal systems, and third-party feeds—with no need for upfront data structure analysis.

What are the key benefits of using Chioro?

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With Chioro, you gain:
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  • Higher efficiency through automation
  • Faster time-to-market for product data
  • Better handling of large and heterogeneous datasets
  • Stronger product presentation quality for customers
  • Scalability and consistency in data workflows

Who is Chioro for?

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Chioro is ideal for eCommerce teams, product managers, data stewards, and digital operations leaders who need reliable, scalable product data processing—whether for internal catalogs, marketplaces, or external sales channels.

Do I need technical expertise to use Chioro?

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No. Chioro features an intuitive user interface that allows business users to configure data transformation and enrichment rules without deep technical knowledge. For complex implementations, expert support is available.

How quickly can I start using Chioro?

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Once integrated with your systems, Chioro can be configured and operational within a short timeframe, depending on your data sources and transformation requirements. mgm also offers onboarding support to ensure a smooth start.

Does Chioro support automation and repeatable workflows?

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Yes. You can define repeatable rule sets and automated pipelines within Chioro, which reduce manual work and ensure ongoing data consistency across product catalogs and channels.

How does Chioro support SEO and online sales performance?

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High-quality product data directly influences shopping experiences, search visibility, and conversions. By ensuring accurate titles, descriptions, and attribute consistency, Chioro helps improve your product pages’ relevancy signals for search engines and enhances discoverability for online buyers.

Can I try Chioro before buying?

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Yes — you can book a demo to see how Chioro works with your data and systems before making a decision.

Where can I find more detailed documentation or support?

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Detailed user guides, best practices, and support resources are available through Chioro’s documentation portal and eCube support channels. mgm also provides consulting services tailored to your specific data needs.

Every success begins with the first conversation.

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